You Must Stop Believing In 8 Myths About Driving Campaigns

You Must Stop Believing In 8 Myths About Driving Campaigns
January 13, 2020 Marketing Sales

Optimization is key in email marketing. The new aid is email drip campaigns, a tool that helps you create and deliver activated emails based on actions of your recipients.

These tools are also sometimes called email tools and automated email senders. Thanks to automation and prompts, these tools help you save time, money and keep your email campaigns relevant to the recipient’s interests and needs.

Despite all this sounds good, many email marketers still prefer to manually send their campaigns and follow-ups. When asked why they give plenty of reasons. Most of them — myths that should have been dissipated long ago.

What we’re going to do.

Myth 1

Automation tools are only used for email marketing

Initially, email automation was developed to facilitate sending email campaigns. But this becomes less and less valid every year.

Automated campaigns for a variety of purposes. The most popular uses these days, along with the usual promo campaigns, are prospect nurturing, warming up leads, holiday marketing, and onboarding emails. Anyone from outreach to sales can use automation tools, and the only limit is your imagination.

Myth 2

Automation works for big companies

Big companies love automation. Why? Because it saves time and money, we don’t want to waste the two things. And where big businesses can afford to have entire divisions working on a mission, small businesses typically have some employees multitasking to the limit. 

Why not take off one of the most time-consuming aspects of their responsibilities? Leave automated email marketing tools, sit back and collect information.

Myth 3

The Automation process is expensive

Unlike popular belief, email marketing automation tools are extremely affordable for large and small businesses. Many automation tools offer freemiums alongside paid plans from around $20. Looking for email marketing automation platforms that combine a few tools, like email finder, verifier, sender, and checker, all within the same tool, is the best tactic.

According to Campaign Monitor research, every dollar spent on email marketing also generates $44. Well-spent money, no?

Myth 4

The automation process is complex

Yeah, the first automation services were hard to handle, and you had to have some deeply specific knowledge to make full use of them. But time doesn’t stop: most processes have been updated, streamlined, and most importantly automated.

From automated email campaign creation to results analysis, every step is simplified to max. For example, review / guide to find email address Drip Campaigns. You don’t need training, you don’t need to program a sequence, you don’t even need to be good at math to evaluate the campaign–the system is doing everything for you. Features such as drag-n-drop campaign builder and real-time visual stats help you save time on preparation and data analysis.

Myth 5

It’s impersonal

This is the biggest misconception about email automation: most assume that the fast-good-cheap triangle is universal, but the reality is that email campaigns are easy to create, inexpensive, and really good. Drip campaigns ensure your email looks as personal and human-like as possible with personalization tags.

No, you needn’t compromise. Sure, you can use your regular email campaign file. You can even use Gmail. Yeah, your email looks just as good. If anything, automated email campaigns make sure you don’t forget to customize and target the interested prospects exactly when they can be converted the easiest.

Myth 6

Automation is king; it literally handles everything

No, that won’t. But it’ll do you all the boring parts.

No more manual campaign sending, no more monotonous follow-ups, no more prospects seeking to sort out interested leads from the rest. It’s all done automatically and explained comprehensively and appropriately to you.

This doesn’t mean you don’t have to collect the right leads, create a good email copy, or plan your campaign first. We’ve created these handy guides to help you always nail your email campaigns.

Myth 7

Automation can decrease your customer conversion rates

Some marketers falsely believe that automation equals bulk emailing and spamming, and subsequently their reputation for CTR, open rate and sender will collapse.

That’s just not true. A Get Response survey shows that automated triggered emails get some of the highest open and click-through rates, as well as leading to a drop in subscriptions and spam reports.

Myth 8

Automation is a SCAM

Let’s get that straight. Bulk emails or spam are sent to large recipient groups irrespective of their preferences, target audience of the sender, or bid. Their aim is to reach as many people as possible, not efficiency.

Email automation lets you reach your clearly defined, highly targeted, almost surgically accurate audience. You know who you’re emailing and why. Just don’t have to worry about forgetting to follow a lead.

Automation is one of contemporary marketing’s best practices. It lets you send custom emails based on the recipient’s actions. Your emails aren’t sent mindlessly, they’re sent to the recipient’s interest.

Conclusion

Automation is a gift to any marketer, whether a busy multitasker or a corporate marketing team leader. Email drip campaigns are multi-purpose, applicable to all sizes, inexpensive, simple, personalized, time-saving, good for CTR and open rates. Don’t let these myths ruin your email campaign, just gather your business email address and use our built in business email finder to validate them.

Try running a drip program yourself, it’s free for up to 30 recipients.

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