Converting Your Generated Leads With Our Five Solutions
What’s the next step after you’ve used Business email finder for verifying and finding different emails for your leads?
How are your campaigns outbound? We all know every outbound marketing campaign starts with lead generation, but what if you’ve generated some leads?
Let’s assume you’ve already generated enough leads and are ready to blast your campaign. What’s the next step? Most likely, you’ll build a value proposition and explain it in a catchy email chain of at least 3-5 email messages, right?
An ordinary value proposition, with a call-to-action call, is not the only way to convert your potential customers. Therefore, turning a lead into a customer is one of the least-used processes.
Consumers who are tech-savvy or in a B2B company are becoming resistant to traditional sales letters and appeals, which is why new approaches are becoming more and more popular these days.
There are many different strategies for beginning contact with a lead and turning it from a potential customer to a customer, but each requires a unique approach. By using the methods listed below, you create separate leadership processes and take various steps to transform a lead.
Try them at least, and see what works best for your company and business model. Look at the most effective lead conversion methods besides regular sales pitches.
First Technique: Free Demo
This method resembles a classic sales call, but with a psychological twist. Nonetheless, instead of welcoming a sales call, you give an informative demo call where you demonstrate how your product or service functions.
It’s important not only to show how your product works, but to demonstrate how your product or service solves specific customer problems. In this scenario, you illustrate the client’s benefits. The better your demo call is educational, because it attracts attention and gives you a chance to offer a solution at the end of your demo call.
It works best with tech and online services companies.
Second Technique: Use multiple offline events
Who said you should sell online? Even if you use online communication tools, sending an email or calling is a great opportunity to invite your lead to an offline case. A lecture, coffee break, small conference, show or other offline event related to your company is a great way to build relationships with potential customers.
This method will make your email or call a bit different from the usual sales pitch. The great thing is that offline activities guarantee maximum attention–if a person attends your event, you can be sure they’re all-ears!
This method works well not only for retailers selling physical products (car dealers, sellers of electronics, fashion stores), but also for small businesses–restaurants, beauty salons, lawyers and fitness trainers. Invite your leads to a restaurant tour, a salon make-up session, free consultation or an open-air fitness training.
Third Technique: Using Webinars
One of the best conversion methods! Hosting the leads to a webinar is a great idea. In terms of attracting interest, a webinar is equivalent to an online event, but it’s much easier for a person to attend.
Only make sure that you use it wisely during the webinar. Your webinar should be 90% instructional, 10% promotional. The best way to promote your product or service during the webinar is to demonstrate how your product or service helps to solve the webinar’s real problem or situation.
Your focus will apply to your product or service niche. So if you sell antivirus software, you should run a “10 ways to avoid viruses when surfing” webinar. Sky is the limit–keep it informative and sell when seeing how it works.
Fourth Technique: Worthy Content
One of the easiest ways to engage with someone is by offering something free. A free piece of valuable content (e-book, interactive guide, picture, etc.) acts as a gift.
Once an individual grabbed your material, you can be sure that they’re interested in this topic. Of course, you should render content important to your product / service, or to a problem it solves.
You can include a call-to-action in your content (this can be an invitation to a tutorial, webinar, or offline event) or you can introduce your value proposition to a potential customer. The good thing is you already have a bond with them, and they got something free from you–a good starting point for a conversation!
Fifth Technique: Asking for experienced opinions
Last but not least, this method is my favorite. It will guarantee the most loyal customer link. The approach is as follows: instead of promoting your value proposition or even inviting a potential customer to a free webinar or case, just speak to them as an expert. That’s simple!
It fits so well you’re surprised. Let’s look at an example. Say you market analyst tools. What you’re doing is sending an email to your leads telling them you’ve built an interesting analyst tool and you’d be pleased if they try and give you advice as a niche expert.
People will appreciate being called experts–this approach will give you more leads than normal. If your product or service is good enough and useful (it should be good indeed), a lead will show interest in the call–and that’s your selling point. Bang!
Do try out all these techniques once you use our free email finder to compile your lead lists and let us know how did it go. Always eager to hear from you all.
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